We’ve all seen the panhandlers with signs, “Will Work For Food.”  But have you seen the sign “Will Work For Coffee“? I know a lot of people that aren’t worth squat until they have their coffee.  They seem to get up, get dressed, and dive to the coffee shop and don’t wake up until after their 3rd cup.  Then they kind of shake like an old wet dog and wonder how the hell they got to work.  There has got to be a better way.

Guess what, there is.  Dude, if you’re using coffee to wake up, then you’re drinking the wrong coffee.  With the right coffee; I mean soul satisfyingly good coffee, you’ll bound out of bed wide awake and ready to attack the day.  Why?  Because you don’t work for coffee; coffee works for you.  Want to know the secret of making coffee work for you?

The 60 Second Rule

I work by the 60 second rule.  If it takes more than 60 seconds, then forget it!  “KISS” I always say.  So, here’s three ways to stop thinking “will work for coffee” and instead start to make coffee work for you.

  1. Cold Brew – Dude, it doesn’t get easier than this.  Just grind your coffee coarse, dump it into a jar, add water, shake, and put it in the refrigerator over night.  Next morning, just pour off the top two-thirds into a mug.  Done.  Total time, 30 seconds.
  2. Gourmet CoffeeAeroPress – Ok, the cold brew sounds great, but you like your coffee hot.  I get that.  Here’s the next best thing to heaven.  Grind your coffee fine, dump the grounds into your AeroPress, add hot water, stir, put the plunger into the top of the AeroPress, and push the plunger down.  Done.  Total time 40 seconds.
  3. Grind & Brew – So, the cold brew and the AeroPress aren’t fast enough for you?  Fine, how about this.  Pick yourself up a Grind & Brew machine.  That’s a coffee maker that also grinds the coffee.  Put water in the tank, add whole beans to the hopper, set the timer for 20 minutes before you get up.  Total time 10 seconds.  How’s that for fast?

As a master coffee roaster, I can easily say that people who will work for coffee just need a little planning and of course some very good whole bean gourmet coffee.  And as you know, that’s what we do; whole bean, organic, super fresh gourmet coffee.

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